TikTok users, especially young people, use this video sharing app as a search engine to find nearby places and news.
That’s why the company has optimized the app’s search option to keep in mind the interest of the youth.
The social media platform has quietly started showing Wikipedia details in search results.
The company also confirmed that TikTok has partnered with Wikipedia to provide users with additional details in the app’s search results.
A company spokesperson said that the feature has been available for several months.
But this feature is still not fully functional, Wikipedia details about some places or personalities appear during search, while many times it doesn’t.
Wikipedia details appear when you scroll down after doing some searching in the app.
When you click on these details, the app takes you to Wikipedia.
Keep in mind that in July 2022, Google itself admitted that around 40 percent of 25-year-olds prefer TikTok and Instagram for searching over Google Search and Maps.
A Google official confirmed that Tik Tok has also started changing the trend of Internet searches among young people, which has worried Google.
Prabharkar Raghavan, senior vice president of Google, told a conference that according to Google’s internal data, around 40 percent of young people, if they are looking for something or a place online, they turn to Tik Tok or Instagram instead of Google Maps or Search. do
He said that now the youth try to find content that is interesting to them and for that they turn to platforms like Tik Tok and Instagram instead of Google.
It should be noted that Tik Tok’s search engine is currently different from Google’s model.
Google focuses on web pages while TikTok emphasizes on internal search model to keep users in the app for maximum time.