Metta recently launched WhatsApp Channels in 150 countries, leading to speculation that the messaging platform could start serving ads like Facebook.
A report in the Financial Times claimed that the messaging platform is looking at ways to add ads to boost revenue.
But Will Cathcart, head of WhatsApp, has denied this.
One on Social Media Platform X (Twitter). Post I Will Cathcart said that this story is not true, we are not doing it.
A Financial Times report quoted sources as claiming that there are discussions within Meta about showing ads in WhatsApp chats lists, but no final decision has been made yet.
The report also said that Meta is also considering making access to an ad-free version of the app subject to a membership fee.
According to the report, several circles within the company are opposing the inclusion of advertisements in WhatsApp.
A WhatsApp statement to the Financial Times said that while we are not responsible for the communications of each individual within our company, we have no plans to display advertisements.
It should be noted that Meta bought WhatsApp for 19 billion dollars in 2014.
Since then there have been several speculations about the inclusion of advertisements in the messaging app.