Google Chrome started blocking websites from using third-party cookies on January 4.
Keep in mind that websites use third-party cookies to track people’s online behavior and display ads based on that.
Anthony Chavez, head of the Google Privacy Sandbox Project, said in a blog post that initially, third-party cookies are being blocked in the web browser of one percent of Google Chrome users.
Google will roll out this feature to all Chrome users by the end of 2024.
Keep in mind that this feature was being worked on by Google for a long time, but its implementation was postponed several times.
This change to Chrome will be huge for websites.
Cookies in the form of small text files are stored on the user’s phone and computer by websites during web browsing to understand his online behavior, according to which advertisements are displayed.
Google Chrome is the most used web browser worldwide and 63 percent of users prefer it for browsing.
Safari, Firefox, Microsoft Edge and others have had a feature to block third-party cookies for a long time.
But Google is making slow progress in this regard as this feature will have a negative impact on the online advertising industry.
Google and other companies are also working on alternatives to cookies so that companies know that their ads have been seen.
According to Anthony Chavez, we’re making web surfing more private and giving companies the tools to succeed online.