Google Chrome is finally adding a feature that will make it impossible for websites to track users’ online activities.
Google Chrome is introducing a feature to prevent websites from using third-party cookies.
Websites use third-party cookies to track people’s online behavior and display ads based on that.
Anthony Chavez, head of Google’s privacy sandbox project, said that Chrome will initially block third-party cookies for 1 percent of computer and Android phone users.
He added that this protection will be extended to all Chrome users by the end of 2024.
Keep in mind that this feature was being worked on by Google for a long time, but its implementation was postponed several times.
This change to Chrome will be huge for websites.
Cookies in the form of small text files are stored on the user’s phone and computer by websites during web browsing in order to learn about his online behavior.
Blocking access to third-party cookies will protect the user’s online privacy.
Note that Google Chrome is the most used web browser worldwide and 63 percent of users prefer it for browsing.
Safari, Firefox, Microsoft Edge and others have had a feature to block third-party cookies for a long time.
But Google is making slow progress in this regard as this feature will have a negative impact on the online advertising industry.
“We’re working to make the web more private while providing organizations with the tools to help them succeed online,” said Anthony Chavez.